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Geoffrey Altroc…

January 11, 2012

Geoffrey Altrocchi

1811 N. Tamarind Ave. Apt. 321 Los Angeles, CA 90028 1(323)606-1318 Geoffrey.altrocchi@gmail.com

SUMMARY

Diligent, deadline-oriented miracle worker, communicator and manager who has thrived  in all branches of media, including print, Internet, radio, television and even theatre. He possesses an acute sense of the daily news cycle, local and national, business acumen, social media skill and the ability to communicate individually and to large audiences. He is a web producer who will represent and place your brand well, and ultimately make your company money

Skills/Proficiencies:

SEO Copy Writing

Press Release Writing

AP News Style Writing

Updating Media Lists

Updated Los Angeles Media Contacts

Interviewing skills

Knowledge of and use of all major blogging and social networking sites including Face book, Twitter, Tumblr, Reddit, Flippr, WordPress.com, BlogSpo.cont, xanga.com, weebly.com, livejournal.com, Squarespace.com

Cision expert

Software: Power Point, Quicken, Adobe Photoshop, Dreaamweaver, Adobe Premiere

HTML Coding

Experience using a variety of cameras including Canon’s 5D

Familiarity with the news cycle

Newsletter creating and writing

Web Producer – videographer and editor (www.geoffsdirecting.wordpress.com)

Relevant Work Experience

Blogger Present

Ace Industrial Supply 2011 Sales Executive worked as a phone banker to learn more about engaging people right away and selling them a product.

  • Pitched specific products to customers all day long
  • “Sizzled” the products, explaining them with flare in great detail to customers in an effort to sell them
  • Helped edit sales material
  • Price negotiation
  • Closed deals.
  • Engaging with strangers about a product.

Promenade Playhouse Santa Monica, CA. 2009 – 2010 Social Media Expert Volunteered to create a social media platform that hadn’t existed before.

  • Increased ticket sales and attendance at shows.
  • Produced, perfected video shoots for their online network, built up online fan-base.

Westside Eclectic/Next Stage Theatre/Steve Allen Theatre 2009-2010 Publicist/Consultant

  • Wrote press releases, documents, articles.
  • Gained placement in  press and Internet.
  • Designed and distributed fliers.

Garment and Citizen Newspaper 2008 – 2009 Advertising Executive Went from writing for a downtown Los Angeles newspaper to selling advertising for it in order to learn how to create revenue for publications.

  • Engaged local vendors in downtown Los Angeles selling the Garment and Citizen
  • Negotiated prices

Rightside Advisors Beverly Hills, CA. 2007 – 2008 Internet Marketing Manager Managed a series of financial newsletters that were sent out to hundreds of thousands of subscribers. Helped edit the newsletters and rewrite them to accentuate Rightside Advisor’s priorities.

  • Programmed critical email blasts.
  • Commandeered Direct CRM marketing.
  • Developed a relationship with both second and third party vendors.
  • Rewrote training manual

Americom Broadcasting 2005-2006 Producer/Promotions Was put in charge of promotional and production duties for seven different radio stations.

  • Worked closely with other staff to compose community announcements and internal communication
  • Developed sales. strategies and presentations.
  • Oversaw, and had final approval of all advertising that went through the station.
  • Managed weekend promotions for local businesses.
  • Produced my own show: “Friday Night Live”.

KTVN Channel 2 News 2004-2005 Assistant Producer Chose the best video content for the news day and wrote much of the script.

  • Produced different segments of the show.
  • Managed talent.
  • Worked closely with press officers.

Sparks Tribune, Sparks, NV. 2000 – 2002 Reporter/Editor Worked and mastered the Crime, Education and City Politics desks, also wrote on several important statewide issues.

  • Created and saw to finish several special sections, including: the graduation section, the health section and the entertainment page.
  • Created my own humor column.
  • Worked with press liaisons from every level of business, local government, state government, national government and federal government.
  • Managed several interns at one time on large projects.

EDUCATION B.A. in Political Science, University of California at Berkeley

  • Created a grass roots campus comedy troupe from nothing that attracted a huge following and packed hundreds into theatres. Devised and implemented creative promotional techniques and strategy for this troupe.
  • Several advanced writing courses.
  • Frequent contributor to the Heuristic Squelch, an on-campus humor magazine.
  • Created the campus film club, along with several other comedy clubs on campus.
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