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Geoffrey Altrocchi’s Newer Resume

April 17, 2012

Geoffrey Altrocchi
1811 N. Tamarind Ave. Apt. 321
Los Angeles, CA


To work for your company as a publicist , PR rep, social media specialist and or web producer. To use my skills and background to make your company money!


Diligent, deadline-oriented miracle worker, communicator and manager who has thrived in all branches of media, including print, Internet, radio, television and even theatre. He possesses an acute sense of the daily news cycle, local and national, business acumen, social media skill and the ability to communicate individually and to large audiences. He is also a web producer who will represent and place your brand well, and ultimately make your company money.

SEO – rich copy-writing
AP News Style Writing
Updating Media Lists
List of updated Los Angeles Media Contacts
Maintaining files
Interviewing skills
Knowledge of and use of all major blogging and social networking sites including Facebook, Twitter, Tumblr, Reddit, Flippr,,,,,,, Pinterest
Mastered the “social media” press release
Cision expert
Software: Power Point, Quicken, Adobe Photoshop, Dreaamweaver, Adobe Premiere
HTML Coding
Experience using a variety of digital video cameras including Canon’s 5D
Familiarity with the news cycle
Newsletter compiling and writing
Web/Digital Producer – videographer and editor (,
Experience managing five or more workers at the same time.

Blogger Present
Creator and producer of several ongoing blogs on a variety of topics:,,,,

  • One of my blogs,, details new releases and DVD releases for audiences and advises them on which movies they should go see.
  • contains up-to-date political news, local and national, as well as original articles written by me
  • Beginning a new blog on LA sports, titled Trocch Talk!

Promenade Playhouse Santa Monica, CA. 2009 – 2010
Social Media Expert
Volunteered to create a social media platform that hadn’t existed before.

  • Increased ticket sales and attendance at shows.
  • Produced, perfected video shoots for their online network, built up online fan-base.

Westside Eclectic/Next Stage Theatre/Steve Allen Theatre 2009-2010

  • Wrote press releases, documents, articles, tweets, Yelp reviews
  • Gained placement in press and Internet.
  • Designed and distributed fliers.

Garment and Citizen Newspaper 2008 – 2009
Advertising Executive
Went from writing for a downtown Los Angeles newspaper to selling advertising for it in order to learn how to create revenue for publications.

  • Engaged local vendors in downtown Los Angeles selling the Garment and Citizen.
  • Negotiated prices

Rightside Advisors Beverly Hills, CA. 2007 – 2008
Internet Marketing Manager
Managed a series of financial newsletters that were sent out to hundreds of thousands of subscribers. Helped edit the newsletters and rewrite them to accentuate Rightside Advisor’s priorities.

  • Programmed critical email blasts.
  • Commandeered Direct CRM marketing.
  • Developed a relationship with both second and third-party vendors.
  • Rewrote training manual

Americom Broadcasting 2005-2006
In charge of promotional and production duties for seven different radio stations.

  • Worked closely with other staff to compose community announcements and internal communications.
  • Developed sales strategies and presentations.
  • Oversaw, and had final approval of all advertising that went through the station.
  • Managed weekend promotions for local businesses.
  • Produced my own show: “Friday Night Live”.

KTVN Channel 2 News 2004-2005
Assistant Producer
Chose the best video content for the news day and wrote much of the script.

  • Produced different segments of the show.
  • Managed talent, maintained contact lists.
  • Worked closely with press officers.

Sparks Tribune
Sparks, NV. 2000 – 2002
Worked and mastered the Crime, Education and City Politics desks, also wrote on several important statewide issues.

  • Created and saw to finish several special sections, including: the graduation section, the health section and the entertainment page.
  • Created my own humor column.
  • Worked with press liaisons from every level of business, local government, state government, national government and federal government.
  • Managed several interns at one time on large projects.

B.A. in Political Science, University of California at Berkeley

  • Created a grassroots campus comedy troupe from nothing that attracted a huge following and packed hundreds into theatres. Devised and implemented creative promotional techniques and strategy for this troupe. Directed several plays on campus.

Several advanced writing courses.

  • Frequent contributor to the Heuristic Squelch, an on-campus humor magazine.

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